UnidosUS ¡Adelante! 2020 Campaign Digital Tool Kit

Abstract

The UnidosUS ¡Adelante! 2020 Campaign is the latest effort in our civic engagement work, one of the largest Latino-led efforts in the country. In the past decade, we have played a crucial role in increasing Hispanics’ voting power and participation by registering nearly 700,000 new eligible voters nationwide. The COVID-19 pandemic and resulting economic crisis have altered the political landscape, and it is now even more pressing for UnidosUS to energize Latino voter participation.